CMO in Play2Earn industry
Join the Beetroot Lab LLC team and lead the launch of Colizeum.com project together with 30+ mobile gaming professionals!
We are a Venture-backed company with 8+ years of experience in the mobile gaming industry and we are on the mission to develop a frictionless one-button solution where mobile game developers can implement tokenized game-modes in their games without prior knowledge in the blockchain.
We're looking for an experienced CMO to join the marketing team and take Colizeum growth to the next level.
Responsibilities:
* Define marketing goals and objectives;
* Plan and execute the go-to-market strategy for the Colizeum project and our ecosystem games;
* Build, test and optimize User Acquisition funnel, find and capture new audiences;
* Plan, set and monitor marketing budget;
* Utilize consumer insights, research and other data sources to craft customer profiles and develop the product position and custom messaging that fits to those audiences;
* Manage cross-functional efforts to execute marketing programs for content releases, brand collaborations and ecosystem game launches;
* Analyze marketing data and make necessary improvements.
Requirements:
* Web3 and blockchain industry knowledge ;
* Experience in developing and executing marketing strategy.
* 4+ years of marketing and growth experience at a technology company and experience with scaling a product globally
* Experience in cross-functional leadership with Product, Creative, User Acquisition, Community and Analytics teams;
* Strong project management skills.
Nice to have:
* Marketing experience at a gaming company
* Experience utilizing AAA celebrities
* Open for reallocation / part-time reallocation